Estée Lauder Day / Night campaign
Estée Lauder celebrated its products with the #nightdoneright event and activities like product presentations at the mall. Influencers, journalists, local personalities, and industry professionals were invited to highlight the importance of the night routine with Estée Lauder. The event took place at the elegant Kaunický Palác, aligning with the brand's prestige. The night, Estée Lauder's first local market event, featured elegance, beauty, and a relaxed atmosphere, delighting guests with a touch of 1001 nights mystery.
Estée Lauder brand celebrated its outstanding products with the remarkable night of the #nightdoneright event and supporting activities such as product presentations at the shopping mall.
We invited influencers, journalists, local personalities, and industry people to celebrate the importance of the night routine with Estée Lauder. We surprised guests with the not well-known location of Kaunický Palác, which matched the overall vibe of the Estée Lauder brand. Elegance, beauty, and prestige represented the night together with the elements of the beautiful sky, nighttime, and relaxed atmosphere at one event, along with night routine products. The night belonged to Estée Lauder and its first-ever event the brand held in the local market. Thanks to this fact, all guests were happy to attend the event and enjoyed the bit of mysterious atmosphere of 1001 nights that Estée Lauder served.
